When should I redesign my website?


You want to make sure your online storefront is up to date because that is how customers will see your products. The answer put simply, is that websites should be redesigned every two to three years. While it is simple, unfortunately, it is not that easy. Long term, your website will need to be updated to stay relevant. Two years, you should start considering updating it.

Reasons to update your website:

 

  1. Make your website more secure

Doing your best to keep your website current with all the security precautions is crucial for your company and your customers. It is vital if your site offers payment features.

Your website could be outdated behind the scenes, using technologies, code, and standards that are outdated. This may be causing your site to load slowly or adversely affect your site’s ranking due to web standards malpractice. Your website must operate at peak performance to guarantee a consistent experience for visitors.

 

2. Cosmetics

If your website looks like it crawled out of the 1990s, please make a note of it and keep working on it. Also, leaving the impression that you don’t know what you’re doing and going your business in an ambiguous state is a mistake. When people see your website, they see your business. Make sure it looks like your business.

Imagine if you could visit two websites with the same services. The first was aged, disorganised, and had an unattractive visual appeal. The second option was contemporary, well organised, and an easy read. Would you choose this one or the first one?  It tends to be the case that you would go with the latter.

 

3. Usefulness

It’s only a matter of time before technology changes, and therefore websites must change as well. A website should be modernised to maintain its relevancy. Invite new technology into your company to show you’re stable and growing. While it is true that you should continue to update your site to deliver a better user experience (UX) and to ensure a successful conversion rate, your design should also be modified, according to analytics, to increase conversion rates.

 

Still not sure if it needs an update? Ask yourself these questions

  • Do my websites render well on mobile devices?
  • Is the way that my business had changed from the way it was when I created my previous website?
  • Is my website aesthetically pleasing?
  • Is my website suitable for all different types of internet browsers and devices?
  • Am I making better use of my website’s assets than my competition?
  • Is my current website growing steadily?
  • Is my website being complimented by my customers?
  • Is my website in line with my business goals at this point?
  • Would I be proud to let potential clients and employees know about my website?
  • Am I satisfied with the design of my website?

If you answered “no” to the majority of these questions, then you already know what you must do. There might be several shorter and cheaper options that could suffice in the short term if you mainly answered yes.

 

Are you not ready for a total makeover?

You should constantly update pages, particularly if you want better conversion rates and a better end-user experience. However, we also understand that this work frequently gets overlooked, mainly when dealing with your customers.

 

You might want to return to:

  • Updating any of your images
  • If your content remains relevant to your business, keep it up to date.
  • Publishing a new blog post
  • Re-posting previously-posted positive testimonials
  • Keeping an eye on your portfolio.

In the unlikely event that your site’s security and visual appeal are both still intact, this could provide a facelift to your site without requiring a complete redesign. The added benefit is that it will show your audience that the business is up to date and operational.

 

In addition, there are numerous more strategic options available. Use analytics to answer these questions:

  • See which pages are most frequently visited when users exit your website. Reduce the exit rate by changing the information on this page.
  • Reduce the exit rate by changing the information on this page.
  • When it comes to the landing pages with the highest bounce rate, analyse which pages have the most and lower this number.

 

If you should update your website, when would you do it?

Deciding what you will do with your website is entirely up to you. But before we go any further, let’s return to the storey from which you clicked on this page. Do you have any plans to revamp your website? You have to because if you’re doing it, then it probably is. Consider how your business has changed in the last two years, and then think about how much it has grown. Do you think your business’ online presence is reflective of your current situation?

If you’re looking for a facelift for your existing website and would like some free advice, then please get in contact with us today. We’d love to hear from you.

 

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