2019 is here and with the new year comes new digital trends. Websites are consistently evolving to create the best user experience and journey. They are closely connected with brand identification and thus, if users have a good experience, they will positively relate it to the business – the same applies to negative experiences.
Websites have come a long way. We’ve seen some major developments to overall design and functionality, to the point where capabilities are limitless. Coming across a site that has creative UX and UI which offers a memorable experience is second-to-none – in today’s digital world it’s expected. Consequently, we have some web design trend predictions for this year.
8 Web Design Trends that will be huge in 2019
- Non-Traditional Scrolling
- Gradient Colouring
- More Interactivity
- Triggered Animations
- All Shapes and Sizes
- Glitch Art
- Even More Video Content
1. Non-Traditional Scrolling
Have you noticed more websites are using various scrolling techniques for a unique user experience? We have too. Designers are dabbling with new ways to explore content with non-traditional scrolling to acquire the user’s attention, and it works.
Horizontal scrolling and animation scrolling creates a special journey and is becoming more popular for visually displaying content. Here are examples of some stunning unique scrolling methods:
As users scroll, designers will use triggered animations to produce a sensational journey. Throughout 2019 we’ll see more websites that experiment with distinctive forms of non-traditional scrolling.
2. Gradient Colouring
Gradient colouring has become popular since Instagram released their new logo using magenta gradient. That change was the widely discussed with user’s waging their opinion, but nonetheless, it was noticed. Combining colours creates an impactful design and has now become a popular design choice.
Designers are using elegant gradient colours to complement interface design. In 2019 we will see a surge of sites that choose gradient colouring over traditional methods.
3. More Interactivity
Designers strive to keep consumers locked onto their site for as long as possible. Attention has certainly become the new currency in the digital world. Creators are intelligently evolving user interactivity to utilise features that offer improved experiences.
Web design can become costly to clients when requiring innovative features to keep users on a site. However, exploiting elegant visual design with animations can increase the amount of time spent on a page and brand awareness, thus making it a positive investment.
Our design team predicts that as more clients ask for unique experiences, the cost will drive down due to an increased need of automation for these processes. This year, we predict that websites will become more engaging than ever.
4. Triggered Animations
Leading from an increase of user interactivity follows triggered animations, typically from scrolling. This type of design showcases visual design skills that take away standard static websites. Users seem to enjoy animations based on their actions as it increases the website’s use and overall exploration.
Websites are encouraging people to scroll and click through pages to offer meaningful journeys. Designers must be careful though, as moderation is key with triggered animations. We have often experienced sites that overuse animations which confuse the user and loses its zest. Triggered animations can be highly effective if used with purpose, and 2019 will be the year where designers adopt this method further.
5. All Shapes and Sizes
2018 was a strong year for abstract, natural and organic shapes and lines in web design. This trend is beginning to take shape (pun intended) as we’ve seen more brands create their own styles to bring a unique look to the screen.
Organic shapes and elements have become popular in video content and are now migrating into websites to intrigue users. Shapes and lines can literally be as abstract as the designer wants them to be and can complement the interface.
Shapes have been widely explored for design purposes. Geometric structures such as squares, rectangles, and triangles with their sharp corners were the craze not so long ago. They created a sense of stability and structure, but 2019 trends are more concerned with a feeling of accessibility and comfort.
The goal for web designers is to create a human feel and reduce the robotic composition to the experience. Designers will use smooth, nature-inspired shapes and lines to allow users to flow through the layout freely.
6. Glitch Art
Retro design has defiantly had its moment in the web-space, and now we are witnessing the corrupted, crinkled glitch art comeback. Retro has subsided and morphed into retro art gone wrong them, a distorted, double exposed look that unintentionally created striking content.
Glitches are strange, ambiguous and futuristic that provide a feeling of disorientation by giving websites a distinctly psychedelic look. 2019 we predict more designers will explore
Chatbots have slowly but surely made their way into the web space, and will be in the spotlight in 2019. Significant progress in the technology, such AI and machine learning are making them more intelligent, efficient and user-friendly.
Chatbots will make more of an appearance this year to offering greater customisation than previous iterations. They’ll become more inviting by wiring it with the brand feel, giving users more accessibility and information than the average website.
8. Even More Video Content
Video has infested websites and will only to grow at scale. Most of our online content is video due to it being much more engaging and complex. Designers are taking advantage of its uses to offer dynamic and memorable web experiences.
Quick, impactful video content will become a larger priority in website design and we’ll continue to see a rise in businesses, brands, and people exploiting the power of the multi-dimensional content.