Every marketer, brand, and agency are on social media, making it difficult to gain prominence. Even though tackling these social media marketing challenges head-on can lead to greater growth via social media, you will also be able to meet your objectives and stay ahead of the competition.
In 2021, there will be new social media challenges that we’ve identified, along with advice on how to overcome them for higher social media growth.
1. To stand out against the background noise
Just about everyone in the world wants to achieve success online, and social media has the potential to connect you with the kind of audience you want. Notwithstanding the tonnes of social media profiles competing for attention, you have to be outstanding among the billions of social media accounts to have a successful social media strategy.
A good way to distinguish yourself in a crowd of other content creators is to create a niche and define the kind of content you want to create. Identify the gaps in your competition’s content and use that knowledge to create your own content that is both unique and memorable.
To give another example, many people share digital marketing tips in their profiles. Instead of trying to generalise your expertise, focus on digital marketing techniques that are useful for SaaS and agency businesses. If you are interested in serving an audience that wants information on the niche you serve, you may be able to attract your ideal customers much faster and distribute content that nobody else would be producing.
2. Difficulty choosing between good quality or large quantity
Selecting which social media posts to share is one of the most common social media marketing issues that many people encounter. One of the most common marketing blunders is to assume that quality and quantity are mutually exclusive. In both scenarios, they end up posting extensive amounts of content, but without any structure, branding, or quality.
A delicate balance is required. Instead, keep things fresh by coming up with new posts on your own.” Rather, make sure each post includes valuable content and will contribute to the type of value you are hoping to create. When you’re creating your creative assets, have a specific style and brand in mind. It could be your colour palette or font type.
On the other hand, don’t over-optimize! Once you have defined your design templates and know what content to include, creating one social media design should take 15 to 30 minutes.
3. Building an audience that is already motivated to buy
In some cases, new marketers ask their audiences to buy their services or products within their first few social media posts. In addition, they will have a smaller follower count during these initial days. Also, people who are still new to you may feel pressured to purchase from you early on, thus preventing you from building a long-term relationship with them and thus losing your new followers.
Instead, focus on providing value to your followers over the first year of your active social media presence. Let them see how much they can benefit from you, then ask for their approval before requesting anything in return. Using this strategy, you’ll be able to get online credibility, build a long-term relationship with your followers, and help you accomplish your goals.
4. Ensuring posting is consistent
Raise your hand if you’ve ever taken to social media to post something, only to go quiet for a few weeks or even months. With any social media strategy, it’s only natural to be inconsistent from time to time. Social media is typically considered a low priority due to the fact that there is no time pressure.
While maintaining a steady posting schedule on social media, your audience will be eager to see your post show up in their newsfeed at a predictable time each day. This consistency is likely to serve you well in the long run, increasing your overall growth, whether it’s increased exposure to your audience or more traffic to your website.
To be consistent, set a daily reminder to post on your social media calendar a month in advance, and keep it updated on a weekly basis.
5. Having a lead over the algorithm
Social media algorithms change constantly. Instagram, for instance, implemented Reels, in which users are awarded points if they post a reel first. In three months, some users increased their follower count by 1 million while others went up by a factor of 10.
Having a watchful eye on the algorithm and responding quickly can help you. There are three possible approaches:
Make an effort to monitor the trending topic within the social media platform. On a given day or week, identify what kind of content and memes are being shared and, based on this information, make your content relatable.
Proactively discover new features that are released and leverage them before everyone else. New features are featured first on social media platforms, which boost their exposure.
Consider websites that regularly publish social media- and digital marketing-related content and digital marketing magazines as options for subscription. Look at social media every day to stay on top of new developments.
6. You must gain the trust of your followers in order to sell to them
It can be challenging to turn social media followers into leads, but the right tools can assist you.
As a first step, you can encourage readers to interact with your content. Involve your audience by incorporating interactivity such as polls, questionnaires, and reaction sliders into your content. It will help you understand your audience’s pain points while also helping your audience connect with you.
An additional, specific example: For instance, if you’re selling products online, you can ask your followers what items they’d like to purchase. An inside look into your processes, your colour choices, and product creation. Sharing a new collection would result in your followers being more likely to purchase your goods.
Don’t forget to respond to your followers’ comments; this will help you be memorable to your audience. Following your social media accounts gives followers the impression that they are building an authentic connection with your brand, which encourages them to keep engaged. When you provide information about your product or service, your audience will be more receptive and will thus be your advocates.
7. A multi-platform approach that uses a diverse strategy
Users interact with the content in different ways on each social media platform. Instagram-made images can’t be shared on Twitter because they aren’t authentic. When you think about it, your strategy should be dynamic, as it depends on which platform you’re sharing and which formats the platform is most known for.
It’s really simple to alter your strategy to your various social media platforms. This, for instance, is an example of when using a spreadsheet can help you to plan your social media content, by first determining what you want to post, outlining your design copy and caption, and also defining your post’s main points.
Once you have added each channel, you will be able to type in a different description and caption for each channel. So, for instance, you might have a long caption and several carousel images for Facebook and Instagram. In addition to posting the same message on social media, you could include interactive polls that keep the audience engaged.
Because you have this approach, you can spend less time planning your social media strategy but still get your content right for the various platforms you use to share.
8. Analytics to make good decisions
To create a calendar and a template for the various types of content they want to share, many social media managers utilise an automated calendar and template. This will prevent you from growing. It is hard to say whether the content type is performing well because you don’t know how it is being used. A specific type of post may be driving followers away from you without you even realising it.
Having a process in place to study your analytics each week will help you figure out which posts connect with your audience and uncover the root cause of that connection. Once you have this new understanding of your social media strategy, you can fine-tune your social media content to deliver value-centred content that increases your follower count and draws them in.
Before you create your monthly social media schedule, you can perform a monthly audit of your social media strategy. The audit will show you what changes you made over the previous four weeks and highlight the ones that have proved effective. Once you’ve collected this information, you can use it to create a social media calendar that better engages your audience.
Assess and overcome the obstacles you will face with social media marketing in 2021
To easily find new customers and to make it easier for your business to earn more, social media is one of the best tools to have access to. One of the keys to success for a company is validating their product or service before they have their first client. With the right implementation, social media is a good way to get new customers who would be interested in buying from you.