2018 was a prodigious year for mobile apps. User experience (UX) was at the center stage where designers and developers thought outside of the box to create fresh, fun digital experiences. The mobile app industry is booming and 2019 is only going to set the bar even higher.
No doubt 2018’s trends will trickle into 2019’s, there are a few styles that will likely dominate the scene as the new year unfolds. Let’s see what the latest mobile app design trends of 2019 might be.
8 Mobile App Design Trends that will be huge in 2019
- Voice Activated User Interfaces
- The Rise of Video
- Content Oriented Experiences
- Simplicity and Comfort
- Augmented Reality
- Biometric Authentication is the new fingerprint
1. Voice Activated User Interfaces
The landscape in the way in which we interact with user interfaces has transformed due to personal voice assistants. With the likes of Alexa, Siri, Google Home, and Echo, physical touch is not required to drive the technology and consequently causing ripples in the user interface space.
This technology has been around for some time, nonetheless, it has embarked a tipping point where voice assistants are accurate enough to use in every-day-life. With Alexa’s success, now even search engines are exploring and optimising voice command-based queries, thus making the voice-activated interface a 2019 UI trend that will come in quite handy.
2. The Rise of Video
According to Cisco, by 2021 80% of Internet traffic will be video. This is a bold prediction and explains what might transpire over the next coming years. Interfaces have come a long way, out with a page full of static text in with video.
Today we find ourselves consuming dynamic interfaces that contain all the bells and whistles. Facebook, Instagram and YouTube are an enormous part of our media consumption, which is mostly video.
Video is an exceptional way to grab users’ attention fast, which is particularly important due to the average span of an Internet user is around 8 seconds. Video content delivers an experience that captures users like no other.
Businesses have quickly come to utilise video content to target specific videos to particular users, like Facebook Advertisements. Video is harnessed to distribute more in shorter time and has been proven to be impactful when used in short bursts.
With video content being widely created, it is being embedded into our user interfaces and enriching our experiences to capture and keep the user’s attention.
3. Content Oriented Experiences
Digital experiences are becoming richer, targeted and memorable. We all love to use a well-created app. It just feels good; intuitive to the touch, simple and clean. However, the landscape of UX and UI is shifting due to content, where compelling experiences are focused with exploiting user data like preferences, behavior and journeys.
UX & UI in 2019 will take full advantage of stitching content and data into the design, constructing specific experiences to particular users.
Information is sourced about the user’s needs through their past interactions on the app. Stages like preferences, purchases, reviews and touch points create a personalised experience which goes a long way. 2019 will leverage user data to produce customised journeys that delivers relevant, targeted content.
4. Simplicity and Comfort
Since Google’s Android KitKat release back in 2013, material design has had a prosperous run in the design world. Our taste for simple, minimalistic interfaces bring clarity to the user and allows attention on what matters, content.
Users value experiences that are tranquil and second nature and for designers, this means the focus is shifted to how content flows with design, contrary to flashy graphics and typography.
Apps in 2019 will have the intention to save time and effort through clear, simple layouts that embrace functionalities and features. Material design, animations, de-cluttered content and tasteful minimalistic design will have more presence in 2019.
Wearable devices, smart devices and the Internet of Things (IoT) is on the rise. We are in a world where technology and screens are being implemented in everyday items that are connected to the internet.
By 2019, it is predicted that 200 million wearable devices will be sold. Designers and developers are crafting applications that adopt ecosystems from larger devices. These bitesize bits of content will be packed gracefully into smaller devices like the smartwatch to bring the digital experience even further.
Throughout 2019, we will see a continuous surge in wearable devices and therefore will be accounted for in the design process.
Apps are beginning to explore adding unique animations to the experience by producing flow like animations and feedback.
The popular app design trend gained traction in 2018 and in 2019 we’re expecting more dynamic and functional animations to intensify the user’s attention. With simple design, clean, smooth and fluid animations will complement designs and improve the overall experience.
Once primary restricted for games, animations are beginning to be programmed in mobile apps to offer innovative uses of touch to engage with the interface. Parallax scrolling, modular scrolling, content display, and trigger points will continue to develop in 2019 and will no doubt mature over the next year.
Credit: Sergey Valiukh
7. Augmented Reality
AR has gained interest over recent years and more particularly demonstrated its potential to be implemented into mobile apps. Advances to mobile hardware and augmented reality technology can dramatically enhance the user experience in a fundamentally unique way. Its unexplored territory has given designers/developers the opportunity to think up distinctive digital experiences in several ways.
Big brands like Ikea and Walmart have already used AR into their mobile apps to deliver more information to the user and assist them with purchasing products. The coming year will further embrace AR more than ever.
8. Biometric Authentication
Biometric authentication is a fairly new technology that is taking security to the next level. Businesses are exploring how they can use it to reduce breaches and therefore will be an extremely important part of UX and UI trends.
In a nutshell, this technology ensures that both parties are protected, the business and the end user. Security is unsurprisingly at the forefront of the implementation and industries such as banks in particular, are incorporating biometric authentication in their designs.
As we move away from letters and numbers, we will see more mobile apps harness facial, voice, fingerprint, and iris recognition in 2019, removing the tedious experience of trying to remember your password whilst increasing security.