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Web App

Yumi UI Design


The team at MORF was required to create a recipe-based web application that encouraged a community for sharing their creations. To encourage sign up to the platform, users were needed to be registered with Yumi- where they could have the privilege of writing new recipes with pictures, commenting on other people’s recipes, liking them and sharing them too. This project aimed to allow people to access and create food recipes of all kinds.


Services operated
on this project

Bespoke Branding
Web Development
Online Marketing
Print Design
Media Production
Digital Startups
UI & UX Design
App Development
Web Development
UI & UX Design


It was important whilst designing the web app to ensure that it was as simple as possible to navigate and to understand. Therefore user experience design was a vital point for the platform. We aimed to allow users to engage with the platform and benefit from the range of food selections available. Functionalities, such as liking/saving recipes, filtering specific dishes and uploading their own was vitial in creating a platform that people would want to use.


The prototype of Yumi was successfully designed and developed with a strong brand presence and easy-to-use navigation. The web app hosts a range of functionalities that enables users to source and create a wide range of dishes, from breakfasts to puddings.

Yumi website design on iphone and tablet

The Client's

"We're very pleased with the Yumi prototype. The platform has a range of functionalities that users will want to come back to, which was an essential part of our mission. The platform has a simple and compelling design. We wanted to ensure that Yumi was not overcomplicated but also offered value to our users - and that is exactly what we have here."

Yumi website client headshot
Mathew Renolds
Production Planner
Yumi dishes


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