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Howard Jewellers came to MORF with a brief to redesign their e-commerce website. They wanted to have their products shown off in an enviroment that displays their craftmanship with rich photographic content- so making sure it was media heavy was important. They also wanted a website protoype within a weeks notice, so there was that too. Doing research into the current website that there was a poor user experience as  it was difficult to navigate. They emphsised that a whole new user journey had to be created to make this new website a succes. It was up to us to spruce up their online presense and really show off their hand-made jewellery in a new and interactive way.


Services operated
on this project

Bespoke Branding
Web Development
Online Marketing
Print Design
Media Production
Digital Startups
UI & UX Design
App Development
Media Production
UI & UX Design


The MORF team went out to design a new feel for the brand, complemented by a state-of-the-art website protoype that focuses on the jewellery pieces with an in-depth view. It was also about creating a user experience that felt simple as possible to elevate the focus on the products themselves.


After deployment of the prototype, Howards Jewellery's brand image as a whole is now far more professional and consistent with a simple, user-friendly experience that can be exhibited across multiple platforms.

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