Howard Jewellers came to MORF with a brief to redesign their e-commerce website. They wanted to have their products shown off in an enviroment that displays their craftmanship with rich photographic content- so making sure it was media heavy was important. They also wanted a website protoype within a weeks notice, so there was that too. Doing research into the current website that there was a poor user experience as it was difficult to navigate. They emphsised that a whole new user journey had to be created to make this new website a succes. It was up to us to spruce up their online presense and really show off their hand-made jewellery in a new and interactive way.
on this project
|UI & UX Design|
|UI & UX Design|
The MORF team went out to design a new feel for the brand, complemented by a state-of-the-art website protoype that focuses on the jewellery pieces with an in-depth view. It was also about creating a user experience that felt simple as possible to elevate the focus on the products themselves.
After deployment of the prototype, Howards Jewellery have seen an increase in brand awareness and engagement testing with some user testers. Their brand image as a whole is now far more professional and consistent with a simple, user-friendly experience that can be experienced across multiple platforms.
The owners of Howard Jewellery were very satisfied with their newly designed jewellery website. “We couldn’t recommend a more competent group of designers and developers. They’ve done a fantastic job and offer valuable digital media expertise" -A, Howard.
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