Artivation sells motivational artwork and neon lights for personal and commercial projects. Artivation approached MORF to assist with their initial startup and required a range of services to propel their artwork company. Initially, they had their designs set and suppliers ready for production, however, their team needed help with exposure and sales. Artivation required help with their branding, online marketing, and their website. With so many products and variations, MORF had a big task to organise and exhibit their inspiring artwork to the masses.
on this project
|UI & UX Design|
|UI & UX Design|
Firstly, we aim to set the stage with who their target audience is and how this reflects onto their brand. We wanted to transform Artivation from just selling products into a culture or movement. Our goal was to ensure Artivation speaks to, and relates to their customers on a personal level. We believe this will help us understand what we need to produce for marketing material and how the website is experienced. Through assessing their branding and products, we then moved towards how their website should be designed and built. With the e-commerce structure in mind, we aim to capture the user's attention with good imagery, copyrighting, and experience. This requires good design and various functionality.
The team at MORF has successfully helped Artivation launch its new business. We assisted with their project by establishing their branding, copyrighting, and marketing through the likes of Instagram and Facebook. We also built a robust and scalable website to advertise their products. Through the building process, we ensured that their team can easily update or add products to the site. MORF also implemented various marketing and shipping logistic functionalities to get customers interested and have a good overall experience - from start to finish.
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