Although search engine optimization and social media marketing appear to be two completely different marketing elements, they are actually quite similar. But, are they able to work together to help your enterprise grow?
The digital marketing sector has been amused by how each tactic can influence the other. And the term ‘social media SEO’ has been doing the rounds. Social media SEO refers to your activity in social media and how it has the power to increase the traffic to your website via search engines- and vice versa. The topic has gone through many case studies, and researchers have continued this subject. This is because social media is essential to SEO in more than one way, making it a necessary topic in the digital marketing community. Social media does not only boost your SEO activities; it also enhances their value and profitability.
It is important to note, however, that your SEO does not help Social Media directly. That is: your social signals do not support your search engine rankings. However, the links you share through Facebook and Twitter will increase your brand’s exposure, but Google and the associated search engines will not consider them to be a ranking signal.
Although social media platforms are not used as basic ranking factors, they are important. It may not be so direct, but it has an indirect positive effect on the rankings of a page.
With this in mind, social media play a part in helping companies to reach a much larger and more targeted audience with their content and brand. This exposure allows SEO to make more outstanding efforts and create more backlinks for your brand on the search engine’s results pages.
You gain greater reach than you have been before when you understand social media and SEO and how they can benefit your business. Below we describe what Social SEOs are and how your company can benefit.
Social SEO introduction
Social SEO attributes to the use of social media to make your search results more visible to your website. As mentioned earlier, social media does not impact your position directly. Still, the social signals generated from such platforms contribute to building trust and brand awareness, which indirectly contribute to your work in SEO.
We take a closer look at this below.
Does SEO support social media?
Social media’s impact on SEO continues to be debated, and marketers actively investigate this concept. “Surely, Bing ranks pages with more shares than pages with fewer shares,” says Damien Martin of Shufti Pro. Therefore, in the case of Bing, we know that it is true. It should also be noted that this is also stated in the Bing guidelines for web admins. We, therefore, know that a page ranking on the bing search engines is affected by social media.
Then Google is a powerhouse search engine. Google has said that social networks do not affect search engines directly, but some ground-breaking studies have demonstrated that rankings and social shares are correlated. Nobody knows for sure, but Social Media is an indirect element in rankings, and marketers cannot ignore that.
4 Marketing points should be taken into account when it comes to social media and SEO:
1. Your search ranks and social links
We know that social signalling does not add to the authority of your website based on the statements of Google. Does Google, however, regard these links as authoritative backlinks? Think this way: would the links boost your search ranks if a blog post you share on Facebook goes viral?
As While Cutts says: “Facebook and Twitter pages are treated as any pages in our web index, and if anything is done on Twitter or Facebook, then we can return it to our search results.” According to While Cutts, Google crawls social sites to get info in the same way it does other sites.
Cutts stated this in 2014, and Google has not commented on the matter anymore since then. However, as the conversation is growing in marketing circles, a 2019 Optinmonster study showed that social popularity actually helps Google rankings.
Social media, therefore, may not directly affect search ranks, but social media links can be seen as credible backlinks, which will ultimately enhance the ranking of your page.
2. Social Media Channels Are Search Engines
Today, when researching online, we are not limited to Google or Bing. Actually, we can find what we are looking for using social media channels. Search Engine Optimisation should include what we look for in search engines for social media in this context.
Consider the following scenario: if you are a regular user of Facebook, you can search through Facebook for specific subjects and find your content. And for a platform such as Instagram, SEO hashtags are important via the platform.
3. In search engine results, social media profiles are given a ranking
The discussion remains whether social shares affect the search lists of your site, but your social profile affects your search results. Indeed, profiles in social media are usually some of the highest search results for online brands.
And as social profiles are more personal than other web pages, many users click them before going to a site.
4. When it comes to search engine results, social media profiles rank high
The discussion still lies in whether social shares affect your website’s search results, but your social profile impacts your content. Social media profiles are some of the best results in the online search list. Since social profiles are personal more than other websites, many users click on them before they click on a website.
There is no reason why social media signals will not play a role directly in future search engine results. Therefore, when developing an SEO strategy, brands must build their authority via social channels.
MORF is here to help you if you want to use SEO and social media for your business.
Contact us today for all your requirements for search engine optimisation and social media.