How can I build a successful blog strategy?


Like every marketing effort, strategy is a vital tool to guide you to success. This article will discuss successfully blogging and giving you a template to follow when you produce your work—allowing you to expand your organic reach and save time and money in the process.


Successful Blogs

Blogging is an integral part of the content strategy of any company. You expect to see a blog section where you share insightful information when someone visits your website. This benefits from increasing your search engine ranking to offering your audience valuable information.

Since the internet contains so many blogs, you must ensure that you are optimally suited and distinguish yourself from the rest. It would be best if you had a blogging strategy to do this. This will help you with the medium to plan, achieve and succeed. Furthermore, it will guide you, ensuring that you can cover the correct topics, leading to maximum blog performance.

If companies succeed in their blogging strategy, they will have a better organic reach over time to reflect it. In addition, once your content begins paying off this way, you can save time and money to advertise your website and content online by marketing your content through search engines.

Successful blog strategy picture


How to create a Blog Strategy 

It would be best to address the primary questions: who, what, where, when, and how to create a strategy for your blog. 

In terms of blogging strategies, research is an integral part of the process. This includes different factors, for example:

Competitive analysis: Look at how often your competitors share on your blog. See what works for them, what the layout is and how your difference may be.

Topics: Decide and conduct research on your general content topics. This should include research into keywords on different subjects. Then, to see what works and what you can apply, analyse top-level content for your niches.

Audience: You make every effort to optimise the search engine (SEO) to make the audience happy. The aim is to facilitate the reading and digestion of the content. But, ultimately, blog posts must have value. Therefore, it is essential to know who your audience is – you can take the research from your marketing team into the buyers of your business and review your existing database.


Goal Setting

The setting of goals must be specific and informed, so refer to your research, if necessary. Why do you have this blog, and what would you like to share? Make sure you set short-term and long-term objectives. If possible, include KPIs to enable the blog posts to be measured as well. There may be some targets:

  • Each week, publish a blog post.
  • Enhance the blog’s organic traffic in 6 months by X%.
  • Increase the list of subscribers by X every month.


Editorial Planning

To ensure a consistent stream of blog posts, create a content calendar. First, determine your blog posts’ overall structure and subject matter. You can start making the content once you have that down. The whole question is how to create a smooth blog flow. To further improve the process, you must include the keywords on each blog post in the plan to develop key points seamlessly. It is also ideal if you have any – for example, which social media channels you share blog posts – to organise and add to your promo plans.


Content creation

It is time to write the blog postings when all the planning is said and done. This should be based on insider knowledge and research to make sure you deliver value. Excellent practises include a style guide for consistent blog posts. When the write-ups are ready, ensure a double-checking of content before the editing and proofing system is in place. The blog entries can be shared manually or regularly published.

The optimisation is integral to successful blog posts; the following should be included in your strategy:

While the guidelines for the length of the text do not exist, make sure blog postings are above 350 words. The objective of many businesses for general articles is to reach about 800-1000 words.

Make sure that the design with fast loading times is optimised.

Add a schema code to assist search engines in classifying your content.

Ensure the alt text of your images.

Follow the general SEO structural guidelines (such as headlines and not too long sectional paragraphs).

Follow SEO content guidelines, including active voice writing (as it improves the readability).


Measuring Results

Depending on the platform you’re using, you can analyse your website and blog results. For additional insights on various platforms, you can also implement Google Analytics. It should be noted that content marketing represents a long-term strategy so that results are measured as appropriate. Make sure the analytics are calculated according to your KPI, including:

  • Contacts gained
  • Bounce rate
  • Views and impressions
  • Time spent on each blog post
  • Establish an efficient Blog Strategy

On the basis of the above guide, it is a necessity and relatively easy to follow to create a blogging strategy. You can ensure that the content that you produce and see improves your rankings and perceptions between the auditoriums by following these steps.

Work on your content with an agency

MORF is a UK-based digital marketing company. We have a team of creators of content that can help you implement this blogging strategy. So contact us to get started to boost your blog’s performance.



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