Here are 5 common website errors to avoid


Here are 5 common website mistakes you need to check you haven’t made.

A well-maintained website is one of your company’s most powerful tools. On the other hand, poor execution may threaten your brand and profits. Anyone can create a website these days, and the necessary tools are available to almost everyone, but making a high-quality site is the challenging part. With this in mind, here are 5 common website conversion and ranking mistakes to be on the lookout for. The following are generally found on the web. If your website contains any of these, you should address the issue as soon as possible.

 

1. Weak search engine optimisation

Unfortunately, there is no one-size-fits-all strategy for doing well in search engine rankings. Success will not be achieved overnight. While keyword importance has faded over time, keywords should not be overlooked. Every little bit helps when it comes to good SEO. You can still improve your keyword use by devoting more attention to Meta Data by taking a more natural language approach and focusing on long-tail keywords. For longer keyword phrases, it is easier to rank on the first page of search results, and that results in more relevant prospects and higher conversion rates. For example, “dog groomer” instead of “dog groomer,” you could choose specific keywords to use in place of “dog groomer” such as “dog groomer for anxious dogs” or “dog groomer walk-in appointments”, as necessary.

 

2. Conflict between the fonts

The design and layout of the website are important in this visually oriented setting. Ensure you have a guideline setup, and make use of the same fonts for all heading levels (subheadings, chapter headings, etc.) The fewer “font families” you use, the better. Similarly, you can apply the “less is more” concept to your colour palette. It is imperative that the same colour palette is used throughout the website, and that the colours blend well together. Your focus is on your products, content, and services on your website. Don’t let the colours or fonts competing with each other distract your focus.

 

3. Difficult to locate contact detail

This is rather self-evident, but many times it gets overlooked. Clear and easy-to-find contact information is essential for your website. Regardless of whether they appear on the most prominent web banner, or appear in a dedicated contact us page, make sure they are within a click or two. As a separate matter, ensure that all contact information is kept up to date if there are any changes, such as names, locations, or phone numbers. There’s no reason to send an unhappy customer to an incorrect location or have them call a dead phone line if the process is already simple enough.

 

4. Lack of Responsivity

Mobile devices accounted for 68% of all site visits in 2020, while 52% of the total online time was spent using a mobile phone. I’m not sure what more you could possibly need to convince you that a website that looks good on a mobile device, as well as a desktop, is essential. Mobility is more important than ever because of the rise of mobile browsing. Because this means you should put equal emphasis on designing both your desktop and mobile websites, you should spend equal time designing both your sites. However, there are some who argue that it is important to design your mobile site before designing your desktop website. This is because it is easier to take content from a smartphone UI to a desktop, where you have more space to make the most of it, than it is from a desktop to a smartphone, where you are constrained by space.

 

5. No clear ‘call to action buttons

Ensure that your visitors are fully engaged with the current task. CTA comes in the form of a prompt, usually in the form of a link or button, for example:

  • “Add to cart”
  • “Sign up Now”
  • “Get in touch with us today”

Without the use of clear CTAs your audience could get lost on your site.  The CTA is one clear action the user can take after reading your content. Always bear in mind: There is tremendous power in a single clear CTA that draws the attention of your audience compared to multiple CTAs fighting for the attention of your audience. When it comes to your website, you should consider it as if it were a retail location, where customers must be able to find it easily and where the sales associate is pleasant and helps the customer find what they need.

 

Are you concerned that your website may be suffering from one of these mistakes? If so, get in contact with us.

 

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