Online marketers understand the drill. Another week, another Facebook ad to get in touch with your audience. You churn out advert after advert, putting you out of pocket without the results you were looking for. For some reason, conversions do not seem to take off. Is Facebook even the ideal platform for your advertising money? Naturally, a conversion-focused advertiser or organisation (like you) will probably use the Facebook platform. Facebook happily boasted over 650 million day-to-day visitors to its website last year, a number that is going to increase in the foreseeable future. In the face of such high traffic to the social network giant, brands are not maximizing the website’s marketing functions, therefore losing out on tremendous conversion chances.
92% of social online marketers utilise Facebook marketing. The reported Return On Investment (ROI) for retail Facebook marketers is 152%. These are some outstanding numbers. However with 1.5 million active marketers (and 30 million branded Facebook pages), it is crucial to do whatever you can to stand above the crowd, and that’s what will make a distinction to your conversions. Facebook gathers incredible quantities of user data, which is created not only by the demographic details in a user’s profile but also through likes, interactions and shares.
Trial and Error
All of this information is available to marketers through Facebook’s extensive targeting features, however, it is essential to bear in mind that the efficiency of this capability relies on just how much you understand your target client base. If you are still uncertain which target profiles will work the very best, attempt an A/B test by producing 2 different profiles with the exact same ad but aimed at different target audiences. Facebook is an ideal platform for A/B screening in this regard, considering that online marketers can get in exceptionally particular requirements. A fundamental targeting strategy might look something like this: This covers your basics: place, age, generation, family-related interests and your wanted purchasing behaviour.
Time IS Money
Online marketers have discovered a lot over the previous number of years about peak conversion durations. Throughout certain times of the day, your target demographic is more active online and most likely to be shopping/browsing. Other times of day, they are merely not online or at least not in active purchase mode. Therefore, the potential returns for advertising will be minimal at best and nonexistent at worst.
Other advertisers will likewise be looking to put their advertisements up during the same or overlapping peak hours. This indicates that paying to promote just throughout these times will likely show more costly. To kick-start your understanding of when to target your ads, start by learning the peak hours of social network engagement. Depending upon your market, these hours may not be best for you. For circumstances, online gaming communities are understood for putting in long hours late into the night. Attempt to figure out the most common hours your audience is online or offline, and arrange your posts around those times. Most platforms offer analytics that displays this vital information – use this to your advantage!
Times are changing
67% of social marketers think about Facebook to be the most efficient social media platform they utilise. At this moment, social media marketing arguably a necessary part of any effective marketing strategy. There was a time when brand names could acquire consumers naturally, but that age is over. Now Facebook is strictly pay-to-play, and marketers are wanting to exceed and go beyond the normal which creates competition. Facebook Ads are still pretty affordable for many online marketers. However, costs are increasing steadily year over year, and numerous marketers are justifiably fretted. Why do costs keep increasing? It is a simple matter of supply and demand.