13 Ways To Increase Website Conversions

Increase website conversion graphic
Increase website conversion graphic


Website conversion rates on averages are about 2%.

So you can only expect 2 customers for every 100 visitors. This is quite a good conversion rate, honestly. Many sites have a conversion rate of just 0.1 to 0.2 %. 1000 visitors are required to receive 1 customer. So, how do we improve our conversions to get more customers with the traffic we already have?


To improve conversion rates, I will give you my best ways:

  • Add a pop-up to your site
  • Remove unnecessary form fields
  • Add testimonials, reviews, and logos
  • Remove distractions
  • Make the initial step really easy
  • Add a third-party signup service
  • Strengthen your CTA copy
  • Add live chat to your site
  • Try another offer
  • Offer a money-back guarantee
  • Add a countdown timer
  • Add a point of purchase upsell
  • A/B test your headlines


What a pop-up window looks like

1. Add a pop-up window to your website

The average conversion rate for all pop-up window is 3.09 %, according to a study by Sumo. However, if you do this correctly, you can reach the top 10%, representing an average conversion rate of 9.28 %.

Here are some quick tips to get the highest conversion rate:

  • Test several offers (PDFs, premium content, various products, other free things) until you find a winner that is felt immediately.
  • However, a delay of 30 seconds on the pop up keeps them annoying.
  • Make closing the pop-up easy.
  • Set a cookie so that the pop-up appears per user only once. Most pop-up tools let you do this. 

Most pop-up tools let you do this.  You’re not going to bother anyone, and you’re getting every advantage.

If you really wanted to, you could skip the rest of this list because of the impact of the pop-up window. 


Cut down form fields



2. Remove needless form fields

Have you ever wanted to complete an online form but are overwhelmed by the amount of filling out to many required forms?

This is one of the best ways to kill your conversion rate. Remove all unnecessary fields in the form, only leaving those essential to your objective.

We have tested a lot of A/B on form fields in our signup form.

And for each registration rose by around 10 % for each form field we removed.

Obviously, you can take that too far, of course.

If not all the information your sales team needs to keep up with is available, your registration could be super high, but your close rate will be trash. Find the appropriate balance between obtaining the critical lead information while maintaining a minimum of fields. Make sure that every field plays an important role. Otherwise, delete it.


3. Add logos, reviews and testimonials

No one wants to be the first customer to use a product or service. Thus, you can make your customer’s mind more comfortable by supplying comments and/or reviews from previous customers.

This is an example of a customer quote:

“Morf Digital is one of the few consultant companies that’s worth their fee.”



Social evidence, including testimonials, makes consumers more comfortable. “If quality social evidence buffers significant uncertainty, prepare yourself for an outstanding conversion impact – a 400-per-cent improvement in some cases,” says growth marketing expert Angie Schottmuller in an interview with ConversionXL.

Every essential page should include reviews, logos and testimonials.


4. Remove Distractions

Nothing is worse than visiting a website that pulls in too many directions.

It should be clear, concise, and easy to navigate on your landing page. Don’t include the element if it’s not essential. Stick to what your visitors need to know and nothing else. 

Implement (and not much else) as far as possible the following:

  • Titles and subheadings
  • Advantages and functions
  • Reviews or testimonials
  • Visual in conjunction with context that shows what you offer

Other things – like a live chat box, social evidence and video (more on this below) – have to be seen, but the point remains the same: eliminate all distractions. You want to concentrate your visitors and nothing more on your offer.

But what can you say about distracting something?

For this, I love to use Crazy Egg.

Heat maps are showing exactly what people click on:



I look for items that are not clicked on the first time I use a click map. I delete it if visitors do not use it! The page becomes simpler in almost every case, and my conversion rates increase.

This is one of the effortless ways to find conversion increases on your site’s critical pages.


5. Make it a straightforward first step

There is a psychological principle that people prefer to complete things they begin.

The first step should thus be effortless to complete when it comes to your offer.

You do not want them to fill out a complete form. Just ask for a starting email address. From there, to ensure additional information, you can provide the rest of the form. But you still have the email of the customer even if they don’t. 

The easier you make your first step, the more likely your visitors will take action until the end.


6. Add a registration service from a third party

Alternative logins have become very popular.

Any user logs on using their Google, Facebook, or other accounts instead of creating a new profile from scratch.

This completely removes the registration form.

An immediate effect on your conversion rate will be seen.


7. Reinforce the copy of your CTA

The best conversion rates will not be provided for Generic CTA like “Sign up” and “Start trial.”

For a few minutes, the copy would provide you with an easy conversion rate win.

Begin with a CTA, which begins with the word “Yes.”  It is psychologically highly efficient because it gives positive light to the offer. Like this :



Try this formula: Yes, I want my discount!

It works much better than copying generic CTA.

Another place I use very heavily with Crazy Egg is trying various CTA buttons and copying the best clicks to see when users avoid your CTAs, the heatmap and recordings tell you. You then know that you have a problem and have time to make the CTA copy better.


8. Add live chat to your site

Many visitors want to purchase your services, but are on the fence.

They have an eternal question or doubt that prevents them from taking that last step.

These people can be helped by  Live Chat.

Like a pop-up, live chat tools can be added to any website and boost your conversions immediately.


9. Try a different deal

Don’t pay so much thought to your landing page’s design, copying, and associated factors, as you ignore the importance of the right offer.

This has one of the most essential effects on conversion rates since your offer must be attractive for your market.

If your conversion rate is low, take a look at several offers until your audience has something to click on.

It may not resonate with your market on the first, second or third offer. However, you will eventually find a winner if you go on experimenting and monitoring your results.


10. Offer guaranteed money back

We know consumers avoid risk as marketers and business owners. They don’t want to jeopardise their money unless they are reasonably confident that they will get what you pay for.

A cashback guarantee contributes to alleviating fears and shifting past objections.

Don’t be concerned if you’re worried about losing all sales due to returns. C  cash back guarantee does not only increase your conversion rate quickly. They also build confidence and help the consumer feel safer.


11. Add a timer countdown

When time runs out, it’s natural to worry. Therefore, it may only be necessary to use a countdown timer to add this feeling to your landing page.

According to Neuroscience Marketing, the addition of a countdown timer can increase a sense of urgency, resulting in a higher conversion rate.

Another study from CXL shows how a brand grew sales by using a countdown time sign with a limited offer of 332 %.

This is another way to increase your conversion rate immediately. It should only take several minutes to build a countdown timer.


12. Add a point of purchase upsell

Although it does not change the conversion rate technically, it increases revenues without affecting your current funnel.

Just before the customer completes their purchase, offer a similar product or service with a single click which can be added to the order.

This trick leads to an increase of about 10 to 20 % in your average order value.

You’re going to want to experiment with various purchase upsells. One can fall flat, while another quickly increases your average order value to 20%.


13. Test your titles with A/B

A good title may make a landing page or break it. Actually, some people won’t read any more if you take the wrong approach. They’re going to just hit “back” and disappear for good.

On average, 8 in 10 people read the headline copy according to Copyblogger, but only 2 out of 10 read the remainder. Think of this. Eight in 10 persons on your landing page might neglect to read your headline afterwards.

Experiment with variables such as: when A/B tests your headline

  • Length
  • Length Tone
  • Use of statistical information
  • Use of numbers

Begin work on optimising your conversion rate now.  Now is the time for you to test your own site and find out what you must do to increase your conversion rate. I have given you some tips to help you increase your conversion rate.

Begin with Crazy Egg heat maps. They are insane and easy to use and supply many valuable data.

Heat maps tell you where visitors are mouse-clicking interacting with your page. You can find out where you are looking on the page.

Equally valuable are scroll maps. They tell you when people stop scrolling on the page.

I recommend recording as well. It’s like looking over the shoulder of your visitor while navigating your page.

Use the tests A/B for what you’ve learned. As you test and tweak, your conversion rate will rise.



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